Showing posts with label Salad Bar. Show all posts
Showing posts with label Salad Bar. Show all posts

Tuesday, October 26, 2010

The “Great American Salad Bar Project”

Photo source: Food Share

A recent article from environmental news source, Grist, discussed the launching of the “Great American Salad Bar Project,” and we at the Organic School Project like what we’re reading!

Along with many political and social other factors weighing on them, many public schools cannot afford the maintenance that school kitchens require, forcing them to shut down fully-equipped kitchens to replace them with heat-and-serve style facilities. This, as we are well aware, leads the to processed, poor-nutritional quality lunches for our nation’s kids, fostering anything but a healthy lifestyle and approach to food.

The project, launched by Ann Cooper, seeks to raise this money with help from partnering companies, the first of which is Whole Foods. By raising money donated from its customers at the checkout line, Whole Foods has raised $1.4 million, which will translate into 300 salad bars being set up in schools nationwide by the Salad Bar Project.

But the job does not end there: schools awarded these salad bars will not be given the funds to fill them with fresh produce. Instead, the program will provide the actual salad bar, as well as training for administrators and cafeteria staff, so that they can be better prepared to apply for grants and learn how to successfully run a salad bar, respectively.

Take a look at the full story from Grist here, the program’s website, and be sure to look out for the “Great American Salad Bar Project” next time you’re at the store—helping to bring better food to our schools is getting more convenient by the day!

Friday, October 15, 2010

Real World Marketing In the Cafeteria

The USDA is giving $2 million to food behavior scientists to find ways to use psychology in hopes of battling obesity and improve kids’ use of the school lunch program, says CBS News.

Small changes borrowed from the food and restaurant marketing world will be used. Some tweaks will be: hiding the chocolate milk behind the plain milk, moving fruits into pretty baskets, keeping ice cream desserts in freezers without glass displays, and putting the salad bars next to the checkout registers.

This new initiative by the USDA will also include the formation of a child nutrition center at Cornell University. Their focus will be in developing “smart lunchrooms” that would guide kids to choose better options even when bad options are around.

This initiative isn’t to take away options and to put healthier counterparts in their places. It’s not forcing them take the better option. It’s to help the kids choose better options on their own.

I think the incorporation of real world marketing in the cafeterias is so clever. One thing I know is I am definitely one of those customers whose eyes happen to investigate the items scattered around the checkout counter and make unneeded impulsive buys. Imagine if kids’ eyes fell upon veggies such as baby carrots or grape tomatoes…


Read more about the USDA's Food and Nutrition Service and Economic Research Service.